SERVICES
Every brand has a story.
Products cannot speak for themselves.
We give your brand a voice.
START HERE
Even the most cutting-edge facial serum, mascara, and leave-in conditioner can’t explain how or why to use it. That’s why we begin with a brand narrative of a product’s journey, from concept to completion to customer.
Key
Formulas
Star
Ingredients
Desired
Results
Target
Audience
SET THE SCENE
Story in hand, we build a sales-focused education strategy to let your main characters shine. Leveraging adult learning principles & the basics of advertising, your story takes center stage to set itself apart from its peers.
Launch
Strategy
Ongoing
Training
Category
Expansion
Competitors
SUPPORTING CAST
Success is not achieved alone in any industry. Our network becomes yours with access to seasoned experts ready to add value & expertise in any given field.
Social
Media
Sales
Creative
Operations
PLOT TWIST
Our customized, field-tested approach is designed to foresee challenges & provide solutions as situations arise from the sales floor up.
Ongoing
Support
Team
Coaching
Problem
Solution
Tactics
Strategy
Adjustments
SERVICES
Storyboard Beauty offers consulting services on a monthly, project, or hourly basis, designed to fit your brand & budget. Our goal is to deliver the right message to the right audience at the right time.
Areas of expertise:
People
Field Development
Team Coaching
E-Learning
Product
Communication
Education
Instructional Design
Profit
Brand Strategy
Go to Market Planning
Sell-through Strategy
Creative
Sell-in
Strategy
Digital
Marketing
Available through our network
Social
Media
E-commerce
ABOUT OUR FOUNDER
Once upon a time, Jenni found herself at a career crossroads while working in advertising as a copywriter and moonlighting as a makeup artist. On a whim, she took a seasonal detour with a major beauty retailer after volunteering with a not-for-profit. Born in a salon, she always had a knack for connecting with clients & quickly realized a brand’s voice is its most powerful tool.
She also discovered education is storytelling at its finest, leading her to pursue a training career with SEPHORA, Dior, NARS, OLAPLEX & other top brands. After numerous plot twists, Jenni returned to her communication roots as a corporate strategist for some of the beauty industry’s top brands, specializing in education as an integral part of their success.
Storyboard Beauty is built on the notion that products cannot speak for themselves. Leveraging her communication background, Jenni develops sales-focused strategies, starting with the two-way conversation between a beauty advisor and a customer, transforming a static transaction into an authentic experience.
Jenni Mennella
WHAT OUR CLIENTS ARE SAYING
“Jenni brings a unique mix of a strategic mind and a creative spirit to her work. She and I worked on significant branding projects together changing a brand positioning, narrative, look, and feel. She was integral to strategy and execution and was a strong team player. She is a real pro and knows her stuff!”
“From our first conversations, I was extremely impressed with her knowledge of marketing and go-to-market strategies, as well as building and driving brand awareness. I am very impressed with her extremely strong organizational skills and crystal-clear communication skills.”
“Jenni has the unique ability to flex and pivot as the needs of a business change. She looks at the overall picture, sees where things need to be altered, and makes the necessary changes to achieve the desired result. Jenni gives concise, actionable feedback, and likewise has the ability to hear feedback and immediately move forward in a new direction.”
“Jenni helped me see the significance and place of retail sales, and I quickly developed a newfound appreciation for it -- I now LOVE it! Her guidance and perspective transformed my passion beyond the professional [salon] channel into a genuine love and understanding of the retail aspect. I am grateful for her support and the valuable lessons she taught me in opening my eyes to a new passion that continues to grow!”
“Jenni is an innovative and inclusive project leader with a keen knowledge of the Sephora and Ulta world and their individual education needs. An aggressive problem solver with a phenomenal demeanor and a spirit of cooperation. To work with her is to be supported, included, and valued as a team member.”
“Jenni has an innate ability to connect with diverse people and teams. She is respectful in her approach to development and coaching which allows the learning to be absorbed and retained. She creates an open atmosphere for learning and has the respect of my store teams.”
CONTACT US
Carving out space & keeping it is not an easy task in the beauty industry. We thrive on seeing our brands grow & evolve into category powerhouses.
